With social media, presidential figures can communicate directly with citizens without filter, and the self-selecting nature of social media ensures that supporters will comprise the majority of that figure's social media following. This project examines an example of visual content aimed at a president's supporters: the Real News Update. Produced by the Trump reelection campaign, the Real News Update mimics the color designs and structures of cable news and uses female anchors to soften messages while emphasizing conflict with the press. In a polarized climate aided by the popularization of outlets like Fox News, the Real News Update apes the style of the press to offer an in-house digitally distributed alternative.

中文翻译：

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特朗普电视：作为有线电视新闻竞争对手的特朗普竞选活动的真实新闻更新

借助社交媒体，总统人物可以不加过滤地直接与公民交流，社交媒体的自我选择性质确保支持者将占据该人物社交媒体关注的大部分。该项目研究了一个针对总统支持者的视觉内容示例：真实新闻更新。由特朗普连任竞选制作的真实新闻更新模仿有线新闻的色彩设计和结构，并使用女性主播来软化信息，同时强调与媒体的冲突。在福克斯新闻等媒体普及的两极分化环境中，真实新闻更新模仿了媒体的风格，提供了一种内部数字分发的替代方案。