The students’ re-enrollment can reflect as one of the indications of an educational institution’s service quality and student loyalty. The re-enrollment is identified by the condition that students enrolled in one semester would re-enroll in the next immediate semester. The main concern of this article is that there are many interrelated variables affecting students’ re-enrollment. Those variables mainly included service quality management of higher distance education, student characteristics, student academic success, accessibility to student learning support services. The study applied ex-post-facto method with a sample of 3539 students and used a statistical technique of the binary logistic regression to identify factors related to student re- enrollment in three regional office centers of Universitas Terbuka, Indonesia, identified as low, medium, and high in service quality management. The results revealed that the students’ re-enrollment is affected by the level of service quality management modulated factors: (1) the student personal characteristics, (2) the level of success in previous semesters, and (3) the participation in the learning support services. The paper discusses the implications of managing the students’ re-enrollment based on the findings.

中文翻译：

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服务质量管理在学生重新入学中的作用

学生的重新入学可以反映出教育机构的服务质量和学生忠诚度的指标之一。重新入学的条件是，一个学期入学的学生将在下一学期重新入学。本文的主要关注点是，有许多相互关联的变量会影响学生的重新入学。这些变量主要包括远程教育的服务质量管理，学生特征，学生学业成就，获得学生学习支持服务的机会。这项研究采用事后法，对3539名学生进行了抽样，并使用二元逻辑回归的统计技术来确定与印度尼西亚特布卡大学三个区域办事处中心的学生再入学相关的因素，这些因素被确定为低，中，高服务质量管理。结果表明，学生的重新入学受到服务质量管理调制水平的影响：（1）学生的个人特征；（2）以前学期的成功水平；（3）参与学习支持服务。本文根据调查结果讨论了管理学生的重新入学的意义。