Passion has been recognized as an important element in the field of entrepreneurship. However, we know little about the nature and effects of entrepreneurial passion. This research addressed this issue by exploring entrepreneurial passion as an antecedent of entrepreneurial alertness as well as the moderating effect of a creative personality in this relationship. Hypotheses were formulated from the literature review and they were tested on a sample of 406 individuals with primarily business backgrounds in 2016 in Mexico. Results suggested that individuals with a higher degree of entrepreneurial passion were more likely to show greater entrepreneurial alertness. However, creative personality as a moderating variable had minimal effects on this relationship. The main findings and implications of the obtained results, as well as the limitations and suggestions for future research in the field of entrepreneurship are discussed. Findings from this research suggest and encourage others to develop this research stream.

中文翻译：

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创业热情-创业警觉性关系：创造性人格的调节作用

激情已被公认为创业领域的重要元素。然而，我们对创业热情的性质和影响知之甚少。本研究通过探索创业热情作为创业警觉性的前因以及创造性人格在这种关系中的调节作用来解决这个问题。假设是根据文献综述制定的，并于 2016 年在墨西哥对 406 名主要具有商业背景的个人样本进行了测试。结果表明，具有较高创业热情的个人更有可能表现出更高的创业警觉性。然而，作为调节变量的创造性人格对这种关系的影响很小。所得结果的主要发现和意义，以及对创业领域未来研究的局限性和建议进行了讨论。这项研究的结果建议并鼓励其他人发展这一研究流。