This study identifies the factors influencing cloud services adoption in India using Unified Theory of Acceptance and Use of Technology (UTAUT) model. Role of perceived risk as a moderator in adoption of cloud services, too, has been examined along with other moderators such as gender, age, experience and voluntaries of use as stated in UTAUT model. Following a descriptive research design, a survey was conducted and a structured questionnaire was administered randomly to a sample of 379 respondents in Dehradun region. Most of the relationships confirmed to UTAUT model. Performance expectancy and effort expectancy emerged as the two most significant factors influencing cloud services adoption. Perceived risk, too, played a significant moderating role in adoption of cloud services. Cloud based services are relatively new to consumers in India. The benefits of these cloud technology can only be reaped fully if more and more customers adopt it. Also, various types of risks, such as financial loss, data loss, privacy etc., are associated with using cloud services. Therefore, this study may have immediate implications for cloud service providers.

中文翻译：

---

影响印度云服务采用的决定因素

本研究使用统一技术接受和使用理论 (UTAUT) 模型确定了影响印度云服务采用的因素。正如 UTAUT 模型中所述，感知风险在云服务采用中作为调节器的作用也与其他调节器一起进行了检查，例如性别、年龄、经验和自愿使用。根据描述性研究设计，进行了一项调查，并随机向德拉敦地区的 379 名受访者样本进行了结构化问卷调查。大多数关系都证实了 UTAUT 模型。性能预期和工作预期成为影响云服务采用的两个最重要的因素。感知风险也对云服务的采用起到了重要的调节作用。基于云的服务对于印度的消费者来说相对较新。只有越来越多的客户采用这些云技术，才能充分发挥其优势。此外，各种类型的风险，例如财务损失、数据丢失、隐私等，都与使用云服务相关。因此，这项研究可能会对云服务提供商产生直接影响。