In the context of globalization of the business education market, Russian business schools face a complex managerial problem - how to preserve a business school's identity. The parameters of demand for managerial education in Russia have become significantly more complicated, new global competitive pressure forces have arisen, compelling business schools to adjust and revise their strategies and comply with international standards of the global business education market. Normative pressure is one of the key reasons that encourage business schools to adapt successful overseas education models. However, the impact of market logic often covers normative appeals to adaptation, as reflected in copying and adoption of the US MBA model. Our research aims to show what the priorities of Russian business school MBA students are today in choosing a business school, as well as which of the competencies of graduates are most on demand in the Russian labour market. The research was conducted over a period of three years (from 2014 to 2016), 358 Lomonosov Moscow State University MBA program graduates who study in Russia and Kazakhstan participated in our questionnaires. The structure of qualities stated by our graduates raises serious challenges to the content and standards of MBA programs in the global context, especially considering the cultural code of the nation, manifested in the practice of doing business. Globalized and marketable specialized managerial knowledge is clearly a priority among graduates today. Greater attention is being devoted to new innovative models in the field of managerial education (edtech platforms, on-demand platforms, subscription model, freemium model, etc.). The development of innovative models by traditional business schools may cause tension between efficiency and innovation as well as conflicting managerial tasks. Among strategic priorities for Russian business schools under the influence of globalization we highlight: diversification of educational products and services; learning of a complex nature, which increasingly represents the integration of three types of activity: research + learning + consulting; reengineering of educational, organizational, administrative, and marketing processes performed at business schools. The forms of these directions implementation and their effectiveness in the context of the global education market should be the subject of further study.

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全球压力或国家认同：俄罗斯商学院的战略挑战

在商业教育市场全球化的背景下，俄罗斯商学院面临着一个复杂的管理问题——如何保持商学院的身份。俄罗斯对管理教育的需求参数明显变得更加复杂，新的全球竞争压力已经出现，迫使商学院调整和修改其战略，以符合全球商业教育市场的国际标准。规范压力是促使商学院采用成功的海外教育模式的关键原因之一。然而，市场逻辑的影响通常涵盖对适应的规范诉求，正如美国 MBA 模式的复制和采用所反映的那样。我们的研究旨在展示当今俄罗斯商学院 MBA 学生在选择商学院时的优先考虑事项，以及俄罗斯劳动力市场最需要毕业生的哪些能力。该研究历时三年（从 2014 年到 2016 年），358 名在俄罗斯和哈萨克斯坦学习的罗蒙诺索夫莫斯科国立大学 MBA 项目毕业生参与了我们的问卷调查。我们毕业生所陈述的素质结构对全球背景下的 MBA 课程的内容和标准提出了严峻挑战，特别是考虑到国家的文化准则，体现在经商实践中。全球化和适销对路的专业管理知识显然是当今毕业生的首要任务。越来越关注管理教育领域的新创新模式（教育技术平台、按需平台、订阅模式、免费增值模式等）。传统商学院创新模式的发展可能会导致效率与创新之间的张力以及管理任务的冲突。在全球化影响下俄罗斯商学院的战略重点中，我们强调：教育产品和服务的多样化；学习性质复杂，越来越代表三种活动的融合：研究+学习+咨询；重新设计在商学院进行的教育、组织、行政和营销流程。