In the era of internet and social media, the modes of publishing, sharing, searching, and reading scientific research are evolving, as the ultimate goal of any research is to be discoverable to the target audience. Altmetrics is a form of qualitative data that are complementary to traditional, citation-based metrics, which deal with journal articles and other scholarly outputs being discussed worldwide [1]. In recent times, altmetrics has gained reputation and popularity as it offers a quicker way to demonstrate the potential impact of one’s scholarly work and its public engagement. Although enhancing research impact and gaining visibility are essential from a researcher’s viewpoint, self-advertising should be prudent and appropriate. Through this essay, we intend to discuss on how self-promotions and advertising play an active role in driving altmetric scores.

中文翻译：

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自我推销和广告：它们是提高替代指标分数的常见做法吗？

在互联网和社交媒体时代，发表、分享、搜索和阅读科学研究的模式正在不断发展，因为任何研究的最终目标都是让目标受众能够发现。Altmetrics 是一种定性数据形式，是对传统的、基于引文的指标的补充，这些指标涉及全球范围内讨论的期刊文章和其他学术成果 [1]。最近，altmetrics 赢得了声誉和知名度，因为它提供了一种更快的方式来展示一个人的学术工作及其公众参与的潜在影响。虽然从研究人员的角度来看，提高研究影响力和获得知名度是必不可少的，但自我宣传应该是谨慎和适当的。通过本文，