Existing discussion of the relationships between globalization, communication research, and qualitative methods emphasizes two images: the challenges posed by globalization to existing communication theory and research methods, and the impact of post-colonial politics and ethics on qualitative research. We draw in this paper on a third image – qualitative research methods as artifacts of globalization – to explore the globalization of qualitative communication research methods. Following a review of literature which tentatively models this process, we discuss two case studies of qualitative research in the disciplinary subfields of intercultural communication and media audience studies. These cases elaborate the forces which influence the articulation of national, disciplinary, and methodological identities which mediate the globalization of qualitative communication research methods.

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行进方法：追踪定性传播研究的全球化

关于全球化，传播学研究和定性方法之间关系的现有讨论着重强调了两个图像：全球化对现有传播学理论和研究方法的挑战，以及后殖民政治和伦理对定性研究的影响。我们在本文中画出第三张图片-作为全球化产物的定性研究方法-探索定性传播研究方法的全球化。在对尝试对这一过程进行建模的文献综述之后，我们讨论了跨文化传播和媒体受众研究学科领域中的定性研究的两个案例研究。这些案例阐述了影响国家，学科，