Populism is on the rise in Europe; this is a fact attested by the success of populist parties in recent elections (regional, national, European). Populists’ electoral performance can be explained from a variety of perspectives, depending on the focus of the analysis; e.g. ideological, socio-economic, political factors. This paper aims to contribute insightful observations to the attempts to show how these parties have managed to score so well in elections by analyzing the communication and discursive practices used by populist politicians. I will focus on examining elements of populist rhetoric used by populist politicians, as well as by mainstream politicians in televised debates and election posters from the 2014 European Parliament election campaign in Romania.

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“为人民还是为人民”？2014年罗马尼亚欧洲议会选举中的民粹主义话语分析

在欧洲，民粹主义正在上升。事实证明，民粹主义政党在最近的选举中取得了成功（区域，全国，欧洲）。可以根据分析重点从多种角度解释民粹主义者的选举表现。例如意识形态，社会经济，政治因素。本文旨在通过分析民粹政治家所使用的交流和话语实践，为这些政党展示如何在选举中取得如此佳绩做出贡献，提供有见地的观察。我将重点研究民粹主义政客以及主流政客在2014年罗马尼亚举行的欧洲议会大选运动的电视辩论和选举海报中使用的民粹修辞元素。