The present paper aims to analyse the social representation of feminism within the “Women Against Feminism” (WAF) on-line movement that is based on a shared blog which gained significant coverage in the U.S. and U.K. media since the summer of 2014. Using the method of quantitative content analysis and the insights provided by social representations theory, the paper will disclose what lies behind the concept of ‘feminism’ for the group embracing the WAF movement and also aims to find whether the members of this on-line community can be described as postfeminists. The article will conclude that the social representation of feminism within the WAF on-line movement is not based on a lack of information, but rather on a stereotypical understanding of the concept and on a non-nuanced perspective upon the history of feminism and its current developments (in particular the difference between post-feminism and thrid wave feminism). Moreover, similar arguments raised against feminism have been also drawn in the past, WAF sharing similar arguments with the ‘80s media backlash against feminsim.

中文翻译：

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在“反对女性主义的女性”网络运动中女性主义的社会代表

本文旨在分析“反对女性主义”（WAF）在线运动中女性主义的社会代表性，该运动基于一个共享博客，该博客自2014年夏季以来在美国和英国媒体中获得了广泛报道。定量内容分析的方法以及社会表征理论所提供的见解，本文将揭示在拥抱WAF运动的人群中“女权主义”概念背后的含义，并旨在确定该在线社区的成员是否可以被描述为女权主义者。本文的结论是，WAF在线运动中女权主义的社会代表性并非基于缺乏信息，而是基于对这一概念的定型理解，以及对女权主义历史及其当前发展（特别是后女权主义和波峰女权主义之间的区别）的无差别的看法。此外，过去也曾提出过类似的反对女权主义的论点，WAF与80年代媒体对女性主义的强烈反对也有类似的论点。