Commentary: A New Zealand broadcast journalist of 25 years’ experience comes under fire from former colleagues after joining the environmental campaigning organisation Greenpeace. The ensuing criticism provides insight into how the mainstream media views itself and how sensitive it might be to any perceived threat to its credibility. It opens up an argument about what constitutes a ‘journalist’ in a contemporary context. A troubling epoch for journalists facing tight newsroom budgets, news trivialisation, fragmented media spheres and dwindling public confidence in the profession. This commentary examines the argument for new terminology to describe the kind of investigative journalism which might be practised within non-government organisations (NGOs) for a mainly digital audience. It also challenges views on objectivity and bias, positing whether advocacy journalism with strict ethical guidelines produced from within an organisation with a known agenda, may serve the public interest more ably than a fragmented mainstream journalism compromised by less obvious biases.

中文翻译：

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什么时候记者不是记者？在环境运动中谈判一种新形式的宣传新闻

评论：一名拥有 25 年经验的新西兰广播记者在加入环保运动组织绿色和平组织后遭到前同事的抨击。随之而来的批评让我们深入了解主流媒体如何看待自己，以及它对任何对其可信度的感知威胁可能有多敏感。它开启了一场关于在当代语境中何为“记者”的争论。对于面临新闻编辑室预算紧张、新闻琐碎化、媒体领域支离破碎以及公众对该行业信心下降的记者来说，这是一个令人不安的时代。本评论审查了新术语的论点，以描述可能在非政府组织 (NGO) 内为主要数字受众实施的调查性新闻。它还挑战关于客观性和偏见的观点，