The paper is aimed to study the influence of religiosity on the behavior of buying sports apparel in the Muslim market segment of India. The data was collected from 1000 Muslim respondents from four states: Uttar Pradesh, Delhi, Uttarakhand, and Jammu & Kashmir. The paper has found that religion plays no role when Muslims buy sports apparel. They shop as any other religious person does. No other factor, even fashion and religious obligation, is influenced by religion, except for shopping enjoyment responsiveness, which is influenced by intrapersonal Islamic religiosity. The paper’s perspective in studying the religious influences will assist sporting apparel manufacturers to design new products that will meet the requirements of the large Muslim segment in India, which is neglected so far. It will help marketers to save their effort and energy which would be utilized for Muslim Population.

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宗教信仰对购买运动服装的行为的影响：印度穆斯林市场细分的研究

本文旨在研究宗教对印度穆斯林市场部分购买运动服装行为的影响。数据来自北方邦，德里，北阿坎德邦和查mu与克什米尔邦四个州的1000名穆斯林受访者。该论文发现，当穆斯林购买运动服装时，宗教不起作用。他们像其他宗教人士一样购物。宗教影响除了时尚和宗教义务之外，没有其他因素受到影响，除了购物乐趣的响应能力受到个人内部伊斯兰宗教信仰的影响。本文在研究宗教影响力方面的观点将有助于运动服装制造商设计出满足印度大穆斯林市场需求的新产品，到目前为止，该市场已经被人们所忽视。