Abstract Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints.

中文翻译：

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对身份盗用和感知风险的恐惧对在线购买意愿的影响

摘要背景和目的：在线活动几乎存在于人们的日常生活的各个方面。每年的在线购买量也在增加，因此调查影响在线购买意图的因素非常重要。在线购买意图是其他所有因素之一，受对身份盗用的恐惧和感知到的风险的影响。设计/方法/方法：在线调查是在来自斯洛文尼亚的190名参与者中进行的。调查了担心财务损失，担心声誉受损，感知到的风险和在线购买意图之间的关系。结果：研究表明，担心财务损失，担心声誉受损，感知风险为正，感知风险与在线购买意愿之间的关系为负。所有关系均具有统计学意义。结论：了解对身份盗用和感知风险的恐惧对在线购买意图的影响可能对在线卖家有帮助，因为有了这些发现，他们可以管理这种恐惧和感知风险，从而增加在线购买意图并相应地应对风险。因此，在线卖家应考虑在线销售领域的新发现。如果在线商店想要在销售中取得成功，则应考虑客户需求的各个方面以及他们的约束。理解对身份盗用和感知风险的恐惧对在线购买意图的影响可能对在线卖家有所帮助，因为通过这些发现，他们可以管理这种恐惧和感知风险，以增加在线购买意图并相应地解决风险。因此，在线卖家应考虑在线销售领域的新发现。如果在线商店想要在销售中取得成功，则应考虑客户需求的各个方面以及他们的约束。理解对身份盗用和感知风险的恐惧对在线购买意图的影响可能对在线卖家有所帮助，因为通过这些发现，他们可以管理这种恐惧和感知风险，以增加在线购买意图并相应地解决风险。因此，在线卖家应考虑在线销售领域的新发现。如果在线商店想要在销售中取得成功，则应考虑客户需求的各个方面以及他们的约束。