Abstract This article present data from a new mapping of Norwegian online hyperlocals, defined as local online news sites that are indigenous to the web. From an understanding of local news markets as organised social fields with great barriers to entry, we discuss the hyperlocals’ locations and business models against the system of existing print-based local newspapers and analyse four cases of successful start-ups. We have identified 67 Norwegian hyperlocals. While most new start-ups tend to avoid direct competition with legacy print media, hyperlocals operate in all kinds of municipalities. While most of them follow a low-cost strategy based upon a large degree of “self-exploitation” by the editors, a total of 19 hyperlocals create sufficient income to run professional news operations. These operations are typically being started while legacy media has been going through economic crises. Even then, there are substantial barriers to market entry. Highly dedicated and earth-bound entrepreneurs seem to be a prerequisite for success.

中文翻译：

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所有座位都坐了吗？印刷报纸环境强劲的超本地在线媒体

摘要本文介绍了来自新的挪威在线超本地化映射的数据，这些映射被定义为网络本地的本地在线新闻站点。通过将本地新闻市场理解为有组织的社会领域，并且存在巨大的进入壁垒，我们针对现有本地印刷报纸系统，讨论了超级本地人的位置和商业模式，并分析了四个成功创业的案例。我们确定了67个挪威超人。尽管大多数新成立的初创企业都倾向于避免与传统印刷媒体的直接竞争，但超本地人却在各种城市中开展活动。尽管他们中的大多数人根据编辑人员的高度“自我剥削”采取低成本策略，但总共有19个超级本地人创造了足够的收入来经营专业新闻业务。这些操作通常在旧媒体经历经济危机时开始。即使那样，市场准入仍然存在巨大障碍。高度敬业，与世无争的企业家似乎是成功的前提。