Abstract Recent digital transformations of the media landscape have altered media economics. Media outlets are experiencing a decline in newspaper circulation and are struggling to develop new revenue streams within digital media. Newspaper publishers are accustomed to a two-sided revenue model geared towards readers and advertisers. In digital publishing, such two-sided revenue models must be further developed. This article describes a model in which journalistic content functions as an engine for digital traffic, and how that market position is used to promote other commercial digital services. Unlike earlier advertising models, the media company itself has become both the advertiser and the owner of the promoted services. This article’s contribution is a description of how new revenue streams are being developed around digital journalistic products. A case study of the Schibsted Media Group, including examples from the media outlets VG (Norway) and Aftonbladet (Sweden), is used here as the empirical source.

中文翻译：

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数字媒体新收入流的创新

摘要最近媒体格局的数字化变革改变了媒体经济学。媒体的发行量正在下降，并且正在努力在数字媒体中发展新的收入来源。报纸出版商习惯于面向读者和广告商的双向收入模型。在数字出版中，必须进一步开发这种双向收益模型。本文介绍了一个模型，其中新闻内容充当数字流量的引擎，以及该市场地位如何用于促进其他商业数字服务。与早期的广告模式不同，媒体公司本身已成为广告客户和所推广服务的所有者。本文的贡献描述了如何围绕数字新闻产品开发新的收入来源。此处以Schibsted Media Group的案例研究为例，包括来自VG（挪威）和Aftonbladet（瑞典）媒体的例子。