ABSTRACT

Across the world there is an active, mass-based demand for an end to gendered injustice in all domains of our social, economic, political and cultural lives. Increasingly, scholars recognize the gendered nature of social movements and the impact of systemic inequalities of gender on the opportunities, impediments, and shapes/styles of social movements. In this commentary, we explore issues at the intersection of gender and marketing relevant to the revolutions happening across the Middle East and North Africa labelled as ‘Arab Spring’, where women have been at the forefront.

中文翻译：

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``革命是女人''-阿拉伯之春的女性化

摘要

在全世界，对社会，经济，政治和文化生活的所有领域中消除性别不平等现象都有积极的，基于群众的需求。学者们越来越多地认识到社会运动的性别特征以及社会性别不平等对社会运动的机会，障碍和形态/风格的影响。在这篇评论中，我们探讨了性别与市场营销交汇处的问题，这些问题与中东和北非发生的被称为“阿拉伯之春”的北非革命有关，在这些革命中女性一直处于最前沿。