Today’s graphic design students embody inspiration from sources associated with globalisation, not least online, as well as local impulses from everyday life. In this article, we draw upon the work of two student groups – one in Norway, one in Singapore – to investigate the relationship between input and how they are used to design the packaging of food products. Two classes got similar design briefs and worked simultaneously in two countries, communicating through a common Facebook group. By the end of the project, each class discussed and analysed their sources of inspiration. The design solutions were dissected in separate design elements to look for national characteristics, despite similar international digital inspiration. By investigating cultural differences and similarities in designing based on the hypothesis that design students in Singapore and Norway have the same online design inspiration, this article demonstrates how international sources of inspiration affect the local visual traditions of designers. However, the prioritisation of design elements reveals that despite living in a global network society, designers still adhere to national design traditions.

中文翻译：

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本地传统与全球灵感：新加坡和挪威的设计专业学生

当今的图形设计学生体现了与全球化相关的灵感，尤其是在线资源以及日常生活中的冲动。在本文中，我们借鉴了两个学生团体的工作-一个在挪威，一个在新加坡-研究投入与如何使用它们设计食品包装之间的关系。两个班级获得了类似的设计简介，并在两个国家/地区同时开展工作，并通过一个普通的Facebook小组进行交流。在项目结束时，每个班级都讨论并分析了他们的灵感来源。尽管有类似的国际数字灵感，但仍将设计解决方案分为不同的设计元素来寻找本国特色。通过基于新加坡和挪威的设计学生具有相同的在线设计灵感的假设调查设计中的文化差异和相似性，本文证明了国际灵感来源如何影响设计师的当地视觉传统。但是，对设计元素的优先排序显示，尽管生活在全球网络社会中，但设计师仍然遵守国家设计传统。