ABSTRACT

A key debate in an increasingly digital environment is the tension between individuals and institutions with online engagement. An area that exemplifies this opposition is the study of digital unionizing. Labor studies scholarship tends to focus on institutions while communication research often privileges the individual. This article extends these two approaches by outlining three key considerations in what shapes online collective action within working-class and worker struggles: context, class and community. I also conceptualize this methodological framework to study digital unionizing and labor organizing more broadly, which I refer to as the 3C Method. The empirical foundation for this methodological argument derives from existing literature, as well as select findings from a three-year digital organizing research project.

摘要

在日益数字化的环境中，一个关键的辩论是个人和机构之间在线互动的紧张关系。数字工会的研究就是例证这种反对的一个领域。劳动研究奖学金往往侧重于机构，而传播研究往往使个人享有特权。本文通过概述影响工人阶级和工人斗争中的在线集体行动的三个主要因素来扩展这两种方法：上下文，阶级和社区。我还将这个方法框架概念化，以更广泛地研究数字工会和劳动组织，我将其称为3C方法。这种方法论论证的经验基础来自现有文献，以及为期三年的数字组织研究项目的精选发现。