Abundance of information characterises decision-making about forest use. This challenges forest owners. Digitalisation and diverse e-services may enhance the delivery of forest resource information and decision support. However, little is known on how e-services engage forest owners. This study explores the Finnish state-funded Metsaan.fi e-service portal as a service innovation. We use web-based survey data about forest owners' views on aforementioned e-service (N = 5170) and register data about Finnish forest owners. The identified factors explain the respondents' activity in using the service. Theories of innovation diffusion and e-service quality framed the content analysis of the open-ended questions of the survey. According to the quantitative analysis, owners with timber production objectives and multi-objective owners were the most active users. Forest owners who were compliant with the service's recommendations of silviculture and harvesting operations, used the service actively. This implies that these forest owners had found the service useful. The qualitative analysis shows that independence from time and place and the ease-of-use make the service more inviting. The lack of forest inventory data or its perceived low quality detract forest owners from using it. Many forest owners expect the service to replace forest management plans as decision support tool but the information content there does not fully fulfil those expectations. The study produced knowledge for developing further the online platform and its services. Furthermore, it created understanding about e-government services in the management of natural resources. Specifically, the results argue for noticing attitudinal patterns of intended users when designing governmental e-services. Further research is suggested to integrate innovation adoption theory and service-research theory to dig deeper into the value creation and service needs of different user groups.

信息的丰富是森林使用决策的特征。这对森林所有者构成了挑战。数字化和多样化的电子服务可以增强森林资源信息的提供和决策支持。但是，人们对电子服务如何吸引森林所有者知之甚少。这项研究探索了芬兰国家资助的Metsaan.fi电子服务门户作为服务创新。我们使用基于网络的调查数据，关于森林所有者对上述电子服务的看法（N = 5170）并注册有关芬兰森林所有者的数据。确定的因素可以解释受访者在使用服务中的活动。创新扩散和电子服务质量的理论构成了对调查开放性问题的内容分析。根据定量分析，拥有木材生产目标的所有者和多目标所有者是最活跃的用户。符合服务部门有关造林和采伐作业建议的林场所有者积极使用了该服务。这意味着这些森林所有者发现该服务很有用。定性分析表明，与时间和地点的独立性和易用性使服务更具吸引力。缺乏森林清单数据或其质量低劣会妨碍森林所有者使用它。许多森林所有者期望该服务取代森林管理计划作为决策支持工具，但是那里的信息内容不能完全满足这些期望。该研究为进一步开发在线平台及其服务提供了知识。此外，它在自然资源管理方面建立了对电子政务服务的理解。具体而言，研究结果表明在设计政府电子服务时应注意预期用户的态度模式。建议进一步研究，以将创新采用理论和服务研究理论相结合，以更深入地研究不同用户群体的价值创造和服务需求。该研究为进一步开发在线平台及其服务提供了知识。此外，它使人们对自然资源管理中的电子政务服务有了了解。具体而言，研究结果表明在设计政府电子服务时应注意预期用户的态度模式。建议进一步研究，将创新采用理论和服务研究理论相结合，以更深入地研究不同用户群体的价值创造和服务需求。该研究为进一步开发在线平台及其服务提供了知识。此外，它使人们对自然资源管理中的电子政务服务有了了解。具体而言，研究结果表明在设计政府电子服务时应注意预期用户的态度模式。建议进一步研究，以将创新采用理论和服务研究理论相结合，以更深入地研究不同用户群体的价值创造和服务需求。