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The driving factors of the social commerce intention of Saudi Arabia’s online communities
International Journal of Engineering Business Management ( IF 4.9 ) Pub Date : 2020-01-01 , DOI: 10.1177/1847979019899746
Ahmad Adnan Al-Tit 1 , Anis Omri 1, 2 , Tarek Bel Hadj 1, 3
Affiliation  

This study investigates the driving factors of the social commerce intention of online communities in Saudi Arabia by building a model that comprises two exogenous variables (social support and soc...

中文翻译:

沙特阿拉伯在线社区的社交商业意图的驱动因素

这项研究通过建立一个包含两个外生变量(社会支持和社会支持)的模型,研究了沙特阿拉伯在线社区的社会商业意图的驱动因素。
更新日期:2020-01-01
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