Cognition and affect have had stretched history of influencing the buying behaviour of an individual. The change in one of the dimensions leads to some proportionate change in corresponding factor, and a number of research studies have been carried out to ascertain the role of cognition and affect in consumer decision making. But most of the studies lack the evidence of scientific reliability and validity and nature of itemization in previous scales/papers has not been comprehensive as well. In the current endeavour, application of exploratory factor analysis and structure equation modelling has significantly tested the reliability and validity measures needed for impulsive buying scale that would largely facilitate different stake holders. This paper explores the process for how highly reliable and valid indicators of cognition and affect have been developed. The research design employed was a mixture of both exploratory and descriptive approaches that assisted author in classifying factors along with underlying items. Structured questionnaire was employed for the collection of data from the respondents. For validation and development of the modified scale, a set of reliable and scientific tools were employed included. Overall findings revealed that the instrument is vastly consistent and possesses both discriminant and convergent validity. Additionally, other reliability forms are on higher side which sustains the reliability of the scale. The current study will have larger credibility for researchers in the area of organizational behaviour, consumer behaviour and in other interdisciplinary areas.

认知和情感影响人们购买行为的历史悠久。维度之一的变化会导致相应因素发生相应的比例变化，因此进行了许多研究，以确定认知和影响在消费者决策中的作用。但是，大多数研究缺乏科学可靠性和有效性的证据，而且以前的量表/论文中项目的性质也不是很全面。在当前的努力中，探索性因素分析和结构方程模型的应用已显着测试了冲动购买规模所需的可靠性和有效性度量，该度量将极大地促进不同利益相关者的利益。本文探讨了如何开发高度可靠和有效的认知和情感指标的过程。所采用的研究设计是探索性和描述性方法的混合体，可帮助作者对因素和基础项目进行分类。采用结构化问卷从受访者那里收集数据。为了验证和开发修改后的量表，使用了一套可靠且科学的工具。总体调查结果表明，该工具在很大程度上具有一致性，并且具有判别性和收敛性。另外，其他可靠性形式在较高的方面，可以维持秤的可靠性。当前的研究将对组织行为领域的研究人员具有更大的信誉，