Abstract The grassroots can become an online influencer with the help of social media. Similarly, an online influencer mode is applicable in the architecture field. This study introduces the term “influential online architecture” (IOA) and aims to understand the cause and promotion of the IOA phenomenon and its impact on architecture. This research also introduces Bourdieu's four forms of capital, namely, economic, cultural, social, and symbolic capitals, as a framework to argue that IOA is promoted by capitals through visual spectacles, class divisions, national identity, and social recognition. The methodology of this research uses case studies and logical argumentation through presentation and analysis of photos, statistical data, and comments from journals, books, news, and social platforms. The current study concludes that the online influencer mode in architecture should be concerned because the overemphasis on capitals through the production of IOA may erode the design field. This research argues that a well-established architecture criticism and post-occupancy evaluation system and a rational online influencer mode would contribute to the development of the design domain.

中文翻译：

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资本游戏：产生影响力的在线架构

摘要在社会媒体的帮助下，基层可以成为在线影响者。同样，在线影响者模式适用于架构领域。这项研究引入了“有影响力的在线体系结构”（IOA）术语，旨在了解IOA现象的原因和促进因素及其对体系结构的影响。这项研究还介绍了布迪厄的四种资本形式，即经济，文化，社会和象征性资本，以此为框架来论证，IOA是由资本通过视觉眼镜，阶级划分，民族认同和社会认可来促进的。这项研究的方法论通过对照片，统计数据以及期刊，书籍，新闻和社交平台的评论进行展示和分析，运用案例研究和逻辑论证。当前的研究得出结论，应该关注建筑中的在线影响者模式，因为通过IOA的生产过分强调资本可能会侵蚀设计领域。这项研究认为，完善的体系结构批评和占用后评估系统以及合理的在线影响者模式将有助于设计领域的发展。