ABSTRACT

Over the past few decades, South Korean popular culture has not only attracted a great deal of interest in neighbouring Asian countries, but has also penetrated the West, becoming a global phenomenon. This is not the first time that the world has experienced a cultural wave from the Korean Peninsula. The Asian martial arts craze that swept the West in the 1970s and 1980s would have been incomplete without such Korean contributions as Taekwondo, Hapkido and others that introduced the world to Korean culture long before the Hallyu of the late 1990s and early 2000s. With this in mind, a closer examination of the Korean martial wave can be instrumental in understanding the country’s current cultural interactions with the rest of the world. This article analyses the forces behind this wave by dividing them into two dichotomic categories: those originating from Korean culture and society (the transmitter), and those generated by cultural and social processes in the rest of the world (the receiver). The article concludes that the transmitter’s promotional efforts contributed to the overall success of Korean martial arts expansion to a far greater extent than the forces on the receiving side.

摘要

几十年来，韩国流行文化不仅吸引了周边亚洲国家的极大兴趣，而且还渗透到西方，成为一种全球现象。这不是世界第一次经历来自朝鲜半岛的文化浪潮。1970 年代和 1980 年代席卷西方的亚洲武术热潮，如果没有跆拳道、合气道等韩国人的贡献，在韩流时代之前就已经向世界介绍了韩国文化，这将是不完整的1990 年代末和 2000 年代初。考虑到这一点，仔细研究韩国的军事浪潮有助于了解该国当前与世界其他地区的文化互动。本文通过将其分为两大类来分析这波背后的力量：源自韩国文化和社会的那些（传播者），以及由世界其他地区的文化和社会进程产生的那些（接受者）。文章的结论是，发射方的宣传工作对韩国武术扩张的整体成功的贡献远远大于接收方的力量。