ABSTRACT

Magazines represent a site for cultural contestation, reconciliation, and alienation in visual culture. Adopting social semiotics and cultural discourse perspectives, this study examines the visual representation of two images of the first model to appear in modest swimwear in the 2019 Sports Illustrated swimsuit issue featuring burkini-clad, Halima Aden as a holistic cultural discourse. The findings reveal that the production of these images deploy semiotic affordances to construct cultural harmony, diversity, and co-existence while deconstructing ethnocentrism. This study contributes to the formation and empowerment of cultural voices and identities of marginalized, developing communities to foster cultural homogeneity rather than division.

摘要

杂志是视觉文化中文化竞赛，和解与异化的场所。这项研究采用社会符号学和文化话语的视角，研究了出现在穿着Burkini衣的哈利马·亚丁（Halima Aden）作为整体文化话语的2019年体育画报泳装特刊中，第一个模特的两幅图像出现在适度泳装中的视觉表现。研究结果表明，这些图像的产生使用符号符号的能力来构建文化和谐，多样性和共存，同时解构民族中心主义。这项研究有助于形成和增强边缘化，发展中的社区的文化声音和身份，以促进文化的同质性而不是分裂。