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Development and validation of a tourist experience scale for cultural and creative industries parks
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2021-01-28 , DOI: 10.1016/j.jdmm.2021.100560
Angela Ya-Ping Chang , Kuang-Peng Hung

This research assesses and explores the dimensionality of tourist experiences based on their visits to cultural and creative industries parks (CCIPs). This study used in-depth interviews involving the free association method along with content analysis to generate initial measurement items. Next, expert opinions were solicited and exploratory factor analysis was conducted to explore the underlying structure of tourist experiences. Confirmatory factor analysis was then performed to further validate the proposed measurement scale. The scale includes seven dimensions (learning, recreation, exhibitions, service, food, facilities, and souvenirs) covering 27 items. In addition to presenting a unique perspective on tourists' experiences, this study offers a timely framework as CCIPs become emerging travel destinations. A tourist experience scale related to CCIPs is a welcome addition to the literature and can serve as a foundation for future research into tourists’ behavioral intentions. Furthermore, findings are expected to shed light on potential topics and to serve as a reference in the destination planning process.



中文翻译:

开发和验证文化创意产业园区的游客体验量表

这项研究基于对文化创意产业园区(CCIP)的访问,评估和探索了游客体验的维度。这项研究使用涉及免费关联方法的深度访谈以及内容分析来生成初始度量项目。接下来,征求专家意见,并进行探索性因素分析,以探索游客体验的潜在结构。然后进行验证性因素分析以进一步验证建议的测量规模。该量表包括七个维度(学习,娱乐,展览,服务,食物,设施和纪念品),涵盖27个项目。除了提供关于游客体验的独特观点之外,随着CCIP成为新兴的旅游目的地,本研究还提供了及时的框架。与CCIP相关的游客体验量表是文献中令人欢迎的补充,并且可以用作将来研究游客行为意图的基础。此外,研究结果有望揭示潜在的主题,并在目的地规划过程中提供参考。

更新日期:2021-01-29
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