ABSTRACT

This study investigates patterns of coopetition in a merged tourism destination in North Denmark, where three towns are in focus. This is done using a mixed-method synergistic social network analysis (SSNA) to measure tourism actor network characteristics and qualitatively analyse informal network coopetition within and between towns. The findings show that coopetition takes place on two levels, and the patterns are defined as passive, reactive, and proactive. The actors in the three towns show different motivations to engage in coopetitive relationships, co-location being an important factor. Recommendations to support coopetition in new merging destinations are provided.

摘要

这项研究调查了北丹麦一个以三个城镇为重点的合并旅游目的地的竞合模式。这是通过使用混合方法协同社交网络分析（SSNA）来测量旅游参与者网络特征并定性分析城镇内部和城镇之间的非正式网络竞争而完成的。研究结果表明，合作竞争发生在两个层次上，并且模式被定义为被动，被动和主动。这三个镇上的演员表现出不同的参与竞争关系的动机，同居是一个重要因素。提供了在新的合并目的地中支持竞合的建议。