Abstract

After retiring from The Suze Orman Show, Suze Orman remained highly visible across media. Recently, she returned with her revised bestseller Women and Money (2018a) and a weekly podcast timed to coincide with #metoo. Across media, Orman has utilized the affect associated with feminine media genres, including self-help and makeover shows, to promote a lifestyle based on proper financial self-management. Her advice to women about marriage, motherhood, and filial duty makes it clear that such discipline is particularly gendered. Orman both uses and chafes against feminist discourses to frame finance as another problem to be managed for women. I understand Orman’s advice as affective through her use of fear, shame, and pride to promote individualized financialization at the expense of interpersonal relationships. My unique approach brings affect theory to financial media through analysis of Orman’s media texts.

中文翻译：

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爱是紧急储蓄基金：苏兹·奥曼（Suze Orman）作为情感纪律的忠告

摘要

从Suze Orman Show退役后，Suze Orman在各个媒体上仍然很受关注。最近，她带着修订后的畅销书《女人与金钱》（Women and Money，2018a）返回，并且每周播客的时间与#metoo一致。在各种媒体上，奥曼（Orman）利用与女性媒体类型相关的影响力，包括自助和改头换面表演，来促进基于适当财务自我管理的生活方式。她对妇女的婚姻，母性和孝道方面的建议清楚地表明，这种纪律尤其是性别问题。奥曼既使用女权主义话语，也使用反对女权主义话语的手段来将金融构架为妇女要解决的另一个问题。我理解Orman的建议是有效的，因为她通过使用恐惧，羞耻和自豪感来促进个性化的金融化，而以牺牲人际关系为代价。