The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research. It is also the intellectual home of the global consumer research community. In sustaining that home, the ideals of the journal include publishing insights gained from a variety of perspectives on critical consumer-relevant issues, from diverse theories and methodologies to substantive domains. As a team of editors, we see our role as nurturing, building, protecting, and further strengthening our intellectual home. And we want to build up JCR as a platform of insights to the world by better translating our research and showing how it is important to others; we want to invite the broader world into our home, to share the insights created within our walls.

中文翻译：

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我们的日记，我们的知识之家

在消费者研究杂志（JCR），不仅是消费者研究的最佳奖学金的首要出口。它也是全球消费者研究界的智囊团。为了维持这个家，该期刊的理想包括发表从与消费者相关的关键问题的各种观点中获得的见解，从各种理论和方法到实质性领域。作为编辑团队，我们将我们的角色视为培育，建设，保护和进一步加强我们的知识之家。我们想要建立JCR通过更好地翻译我们的研究成果并展示它对他人的重要性，以此为世界提供见解的平台；我们想邀请更广阔的世界进入我们的家，分享在我们的围墙内创造的见解。