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EXPRESS: Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
Journal of Marketing ( IF 11.5 ) Pub Date : 2021-01-27 , DOI: 10.1177/0022242920974986
Andrea Weihrauch 1 , Szu-Chi Huang 2
Affiliation  

To fight obesity and educate consumers on how the human body functions, health education and marketing materials often highlight the importance of adopting a cognitive approach to food. One strateg...

中文翻译:

EXPRESS:将人类描绘成促进健康的机器:意外风险、机制和解决方案

为了对抗肥胖并教育消费者了解人体的功能,健康教育和营销材料通常强调采用认知方法对待食物的重要性。一种策略...
更新日期:2021-01-27
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