This paper explores how voice-activated smart home devices (SHDs) like Amazon Alexa and Google Home influence consumers' retail information seeking and ordering behaviors. The impacts of device utility and hedonic perceptions of voice are examined in an extension of the Technology Acceptance Model (TAM). The authors augment existing principles of technology acceptance theories by adding specific drivers of opinion-seeking behavior to better comprehend consumers’ perceptions of device utility for online retail activity. Both gender and generation were found to influence consumer intentions to use SHDs for online ordering of products. A rationale for future research on consumer interaction with SHDs is offered.

本文探讨了语音激活的智能家居设备（SHD）（如Amazon Alexa和Google Home）如何影响消费者的零售信息搜索和订购行为。在技​​术接受模型（TAM）的扩展中检查了设备效用和声音的享乐感觉的影响。作者增加了寻求意见行为的特定驱动因素，以更好地理解消费者对于在线零售活动中设备实用性的看法，从而增强了现有技术接受理论的原理。发现性别和世代都会影响消费者使用SHD进行产品在线订购的意图。提供了有关消费者与SHD交互的未来研究的基本原理。