Purpose

The sharing economy is the internet-enabled business model that has changed the way people travel, work and interact. Similar to other internet-enabled settings, trust is of paramount importance for the sharing economy as it leads to continued use and positive word-of-mouth. The main objectives of this research are twofold: (1) to identify the most relevant antecedents of trust in the sharing economy; and (2) to identify which combination of these antecedents allows repurchase intention and positive word-of-mouth to be achieved.

Design/methodology/approach

Through revision of trust theories and complementary frameworks, and an analysis of the sharing economy, the authors develop a model of trust for the sharing economy. The authors propose a model assuming that different types of trust will form a limited number of pathways valid for the creation of positive behavioural intentions. The authors use qualitative comparative analysis to empirically assess the proposed model on a sample of 235 sharing economy users.

Findings

The authors find two configurations that jointly suggest the key role of website quality and usability in generating consumer trust. The authors propose that, on the one hand, platforms might focus on creating value-added services and increasing the reliability of the platform brand. On the other hand, platforms can focus on creating good signalling mechanisms and educate their service providers towards reliable behaviour.

Originality/value

中文翻译：

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在共享经济平台中建立信任：信任前因及其配置

目的

共享经济是一种基于互联网的商业模式，它改变了人们出行、工作和互动的方式。与其他支持互联网的环境类似，信任对共享经济至关重要，因为它会导致持续使用和积极的口碑。本研究的主要目标有两个：（1）确定共享经济中最相关的信任前因；(2) 确定这些前因的哪些组合可以实现回购意向和积极的口碑。

设计/方法/方法

通过对信任理论和补充框架的修订，以及对共享经济的分析，作者开发了共享经济的信任模型。作者提出了一个模型，假设不同类型的信任将形成有限数量的有效路径，以创建积极的行为意图。作者使用定性比较分析对 235 个共享经济用户的样本进行了实证评估。

发现

作者发现两种配置共同表明网站质量和可用性在产生消费者信任方面的关键作用。作者提出，一方面，平台可能会专注于创造增值服务和提高平台品牌的可靠性。另一方面，平台可以专注于创建良好的信号机制，并教育其服务提供商采取可靠的行为。

原创性/价值