ABSTRACT

In the fiercely competitive peer-to-peer accommodation business, it is critical that hosts advertise their homes effectively. This study aims to investigate, in a peer-to-peer accommodation context, the listing title’s impact on a property’s financial performance. Drawing on language expectancy theory, this work examines the linguistic styles of listing titles. Based on multiple analyses of 110,167 observations of seven Asian countries, this study found each country has significantly different linguistic styles that maximize financial performance. The findings of the study suggest that consumers’ expectation on listing titles varies by location; meeting such expectations is linked to higher financial performance.

摘要

在竞争激烈的点对点住宿业务中，主人有效地宣传自己的房屋至关重要。这项研究的目的是在点对点的住宿环境中调查上市标题对房地产财务绩效的影响。借鉴语言期望理论，这项工作研究了上市标题的语言风格。基于对七个亚洲国家/地区的110,167项观察的多次分析，该研究发现每个国家/地区的语言风格都存在显着差异，可最大限度地提高财务绩效。该研究结果表明，消费者对上市标题的期望因地点而异。达到这样的期望与更高的财务业绩有关。