ABSTRACT

Understanding consumer experiences constitutes a central interest for event and destination managers. This study applies event quality incorporating affective and cognitive aspects of event experiences as a measure of the event experience. The measure is used to predict perceived value, satisfaction and behavioural intentions. The article contributes with a deeper understanding of how to measure and assess event attendees’ experiences in terms of affective and cognitive components in order to forecast event consumers’ behavioural intentions. The importance and mediating role of perceived value and satisfaction are tested. The conclusions stress the significance of affective aspects of experiences in understanding perceived value of experiences. A broader approach to the event experience is promising within an event, tourism and destination management perspective when developing existing and new event concepts as well as event portfolios.

摘要

了解消费者的体验是活动和目的地经理的主要兴趣所在。这项研究运用事件质量结合事件体验的情感和认知方面作为事件体验的度量。该度量用于预测感知的价值，满意度和行为意图。本文有助于深入了解如何根据情感和认知成分来衡量和评估事件参与者的体验，从而预测事件消费者的行为意图。测试了感知价值和满意度的重要性和中介作用。结论强调了体验的情感方面对于理解体验的感知价值的重要性。在一次活动中，采用更广泛的活动体验方法是有希望的，