Culture is studied in a great variety of disciplines, including the natural sciences, humanities, the social sciences, and area studies. Yet, in business scholarship, including international business (IB), one finds little by way of variables, theories, methodologies, and insights that originate in fields that lie beyond “the usual suspects” of traditional parent disciplines. This narrowing of lenses limits the scope and depth of IB research, blocking opportunities for novel approaches that could enrich and advance IB as well as related fields. In this essay, I take a small step towards filling this gap by taking a brief look at interdisciplinary research in general and in IB in particular, using culture as an illustrative case.

对文化的研究涉及多种学科，包括自然科学，人文科学，社会科学和区域研究。但是，在包括国际商务（IB）在内的商务奖学金中，很少有人发现变量，理论，方法和洞察力来自于传统父学科的“通常嫌疑人”之外的领域。范围的缩小限制了IB研究的范围和深度，阻碍了可以丰富和促进IB及其相关领域的新颖方法的机会。在本文中，我将以文化为例，简要介绍一下跨学科研究，特别是在IB中，这是填补这一空白的一个小步骤。