Increasingly, YouTubers are translating their self-produced videos in order to reach out to a global viewership. Those YouTubers’ translations often incorporate innovative practices that prioritise displaying affinity with their audience. Non-representational subtitling is one such translation apparatus. It does not seek to reproduce speech in another language accurately but contains additional information that is not otherwise included in the content. I examine non-representational subtitles deployed in culture-brokering YouTube vlogs, as well as viewers’ reactions to those subtitles. The key argument of this article is that non-representational subtitling can be utilised as a means both of expressing YouTubers’ voices outside of filmed space during the translating process and of manipulating ways to address viewers’ different language constituencies. I also argue that translation-driven communities are interactive transnational networks in which viewers develop a sense of community by amplifying translation-mediated information, suggesting alternative translations, and expressing their feelings.

YouTubers越来越多地翻译自己制作的视频，以吸引全球观众。这些YouTubers的翻译通常采用创新做法，优先考虑与观众的亲和力。非代表性字幕就是这样一种翻译装置。它不寻求准确地以另一种语言再现语音，而是包含其他信息，这些信息否则不包含在内容中。我研究了在文化经纪人YouTube视频博客中部署的非代表性字幕，以及观众对这些字幕的反应。本文的主要论点是，非代表性字幕可以被用作一种手段，既可以在翻译过程中在拍摄空间之外表达YouTubers的声音，也可以作为处理观众不同语言群体的方式。我还认为，翻译驱动的社区是交互式的跨国网络，通过这种网络，观看者可以通过扩大翻译介导的信息，建议其他翻译并表达自己的感受来发展社区意识。