Technology, and particularly the internet, has transformed consumer and business behaviours. An ageing population is impacted by these contextual and operational changes. Understanding these impacts within an ageing population is important for businesses, organisations and individuals, and their e-commerce activities. Our study increases understanding about the online behaviour of older consumers. Our research question is: what is the impact of age and individual and household characteristics on the online behaviour of older consumers? This is important given the increasing assumption that all consumers are digitally enabled. We use data from the first wave of an innovative longitudinal study in Scotland (HAGIS – Healthy Ageing in Scotland) to explore ageing consumers and e-commerce activities. The United Kingdom (including Scotland) is the world's third largest e-commerce market, thus providing a suitable context. Our findings point to a shifting relationship between ageing consumers and e-commerce activities. Age is related to e-commerce activities but the ‘break-point’ for these activities is older than normally identified in academic and business practice. Sex is not a differentiator of activity but marital status is. Age and the contextual situation impact e-commerce, and have implications for access and capability, and link to questions over isolation. Important issues are raised for business and organisational practice, around service and other delivery for older people.

技术，尤其是互联网，已经改变了消费者和商业行为。这些环境和运营变化会影响人口老龄化。了解人口老龄化中的这些影响对于企业，组织和个人及其电子商务活动非常重要。我们的研究增加了对老年消费者在线行为的理解。我们的研究问题是：年龄，个人和家庭特征对老年人的在线行为有什么影响？考虑到越来越多的假设都表明所有消费者都具有数字功能，这一点很重要。我们使用来自苏格兰的创新纵向研究的第一波数据（HAGIS –苏格兰的健康衰老）来探索老龄化的消费者和电子商务活动。英国（包括苏格兰）是世界第三大电子商务市场，因此提供了合适的环境。我们的研究结果表明，老龄化消费者与电子商务活动之间的关系正在发生变化。年龄与电子商务活动有关，但这些活动的“起点”要比学术和商业惯例中通常所确定的年龄大。性别不是活动的区分因素，但婚姻状况却如此。年龄和上下文情况影响电子商务，并影响访问和功能，并通过隔离链接到问题。对于业务和组织实践，围绕老年人的服务和其他交付提出了重要问题。我们的研究结果表明，老龄化消费者与电子商务活动之间的关系正在发生变化。年龄与电子商务活动有关，但这些活动的“起点”要比学术和商业惯例中通常所确定的年龄大。性别不是活动的区分因素，但婚姻状况却如此。年龄和上下文情况影响电子商务，并影响访问和功能，并通过隔离链接到问题。对于业务和组织实践，围绕老年人的服务和其他交付提出了重要问题。我们的研究结果表明，老龄化消费者与电子商务活动之间的关系正在发生变化。年龄与电子商务活动有关，但这些活动的“起点”要比学术和商业惯例中通常所确定的年龄大。性别不是活动的区分因素，但婚姻状况却如此。年龄和上下文情况影响电子商务，并影响访问和功能，并通过隔离链接到问题。对于业务和组织实践，围绕老年人的服务和其他交付提出了重要问题。并影响访问和功能，并通过隔离链接到问题。对于业务和组织实践，围绕老年人的服务和其他交付提出了重要问题。并影响访问和功能，并通过隔离链接到问题。对于业务和组织实践，围绕老年人的服务和其他交付提出了重要问题。