ABSTRACT

Giving the rising interest in naturally grown foods; several studies have contrasted various features of organic and conventionally grown foods in relation to consumer attitudes, perceptions, and preference for organic foods. This paper aims to explore consumers’ willingness to consume organic foods; the extent and attributes of consumer knowledge and awareness about organic food as well as consumer attitudes and preferences for organically grown foods. Articles from different peer review journals were used to develop this paper. The findings of this paper show that human health, food safety, attitudes and perceptions and willingness to pay for a price premium are some of the factors influencing consumers’ willingness to consume organic foods. Therefore, there is a need to create more awareness in the food industry relating to the health benefits of consuming organic foods.

摘要

引起人们对天然食品日益增长的兴趣；多项研究已将有机食品和常规种植食品的各种特征与消费者的态度，看法和对有机食品的偏爱进行了对比。本文旨在探讨消费者消费有机食品的意愿。消费者对有机食品的知识和意识的程度和属性，以及消费者对有机食品的态度和偏爱。来自不同同行评审期刊的文章被用于撰写本文。本文的研究结果表明，人类健康，食品安全，态度和观念以及支付高价的意愿是影响消费者购买有机食品的意愿的一些因素。因此，