Today, internet provides opportunities for solidarization and collective action to initiative groups of social movements, including those of high degree of radicalism. For radical groups, language continues to be a crucial instrument through which social movements influence public attitudes. In this article, we analyze discursive strategies that the radical social movement (RSM) of Russian lesbian feminism uses to shape its image among the out-group and in-group publics. To identify the strategies of RSM self-representation, we employ semi-structured interviewing, qualitative content analysis, discourse analysis, and semantic network visualization. We find that, in a hostile anti-LGBT legal and discursive environment, self-representation of lesbian feminists is mostly linked to issues of aggression, violence, and systemic social, political, and legal constraints, unlike in the United States; it is also based on separation from the wider society and dehumanization of bearers of patriarchal views.

今天，互联网为社会运动的主动团体，包括高度激进主义的团体，提供了团结和集体行动的机会。对于激进团体而言，语言仍然是社会运动影响公众态度的重要手段。在本文中，我们分析了俄罗斯女权主义激进社会运动（RSM）用来在团体外和团体内公众中塑造其形象的话语策略。为了确定RSM自我表示的策略，我们采用了半结构化访谈，定性内容分析，语篇分析和语义网络可视化。我们发现，在敌对的反LGBT法律和话语环境中，女同性恋者的自我代表通常与侵略，暴力和系统的社会，政治，和法律限制，与美国不同；它也是基于与更广泛的社会分离和重男轻女观点的人性化。