Ethics is one of the oldest scholarly topics, whether in Eastern Confucianism, Daoism, and Buddhism, or Western Deontology, Utilitarianism, and Virtue Theory, among others. Traditional ethics focuses on providing guidelines for behavior at a personal level. However, business ethics focuses more on corporations, with related studies addressing why corporations should practice social responsibility and embed ethics in business practices. Applying ethics to firms requires a variety of considerations in many areas. This is especially the case in Confucianism, which emphasizes self‐cultivation, self‐reflection, and self‐discipline. This study investigates two modern representative cases of Confucian firms and observes how they integrate Confucianism into their business practices. It finds that despite the prevalence of a complex environment, Confucianism can still be adopted by them if they use certain methods. Besides, we also identify the common outcomes across these companies. These findings provide a reference for companies that want to incorporate Confucianism in their operations.

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企业如何在业务实践中采用儒家思想？两个代表性案例

无论是东方儒学，道教和佛教，还是西方道义学，功利主义和美德理论等，伦理学都是最古老的学术主题之一。传统伦理学侧重于为个人行为提供指导。但是，商业道德更侧重于公司，相关研究着眼于为什么公司应该履行社会责任并将道德准则纳入商业实践。将道德规范应用于公司需要在许多方面进行多种考虑。儒家尤其如此，它强调自我修养，自我反思和自我约束。这项研究调查了儒家企业的两个现代代表性案例，并观察了它们如何将儒家思想融入其商业实践。研究发现，尽管存在着复杂的环境，如果他们使用某些方法，他们仍然可以采用儒家思想。此外，我们还确定了这些公司的共同成果。这些发现为希望将儒家思想纳入其运营的公司提供了参考。