ABSTRACT

The authors attempted to explain why the generally accepted models built on social exchange theory do not sufficiently capture these supporting behaviors. The authors used two types of perceived benefits (personal and community) and examined their direct and interaction effects on event affective commitment and advocacy. Of approximately 23,000 registered attendees of a recurring community running event, 1,897 participated in a web-based survey. This study used 528 responses from residents who participated in a marathon running program. The authors emphasize the importance of reflecting on different types of relationships (exchange and communal relationships) in understanding supporting behaviors.

摘要

作者试图解释为什么基于社会交换理论的普遍接受的模型不能充分捕捉这些支持行为。作者使用了两种类型的感知收益（个人收益和社区收益），并考察了它们对事件情感承诺和倡导的直接影响和互动影响。在一个经常性社区运行活动的大约23,000名注册参加者中，有1,897名参加了基于网络的调查。这项研究使用了528人参加马拉松跑步计划的回应。作者强调了在理解支持行为时反思不同类型的关系（交换关系和公共关系）的重要性。