ABSTRACT

This research aimed to identify the vacation lifestyle patterns in Austrian domestic tourism. Through a scale development process with 561 domestic vacationers in Vienna, 12 vacation interest dimensions were determined. Emerging dimensions were further analyzed to identify their links with five tourism types (recreational, historical-cultural, environmental, thermal hot-spa, and urban tourism). The findings provide Austrian destination marketers with a new strategic perspective for segmentation analysis in the domestic tourism realm.

中文翻译：

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奥地利国内旅游中的度假兴趣和度假类型偏好

摘要

本研究旨在确定奥地利国内旅游中的度假生活方式。通过在维也纳的561名国内度假者进行规模发展，确定了12个度假兴趣维度。对新兴维度进行了进一步分析，以确定它们与五种旅游类型（休闲，历史文化，环境，热温泉和城市旅游）的联系。调查结果为奥地利目的地营销人员提供了在国内旅游领域进行细分分析的新战略视角。