ABSTRACT

This study introduces subjective vitality into intangible culture heritage (ICH) tourism, and proposes a theoretical model involving subjective vitality, authenticity experience, experience quality, perceived value and tourist behavior intention. An empirical research on visitors to Quanzhou puppet troupe theatre has been carried out. The significant impact of subjective vitality on the authenticity experience has been confirmed. It also shows that the authenticity experience plays a partial mediating effect between subjective vitality and experience quality, and experience quality plays a full mediating effect between authenticity experience and perceived value, while perceived value has no mediating effect between experience quality and behavior.

摘要

这项研究将主观生命力引入非物质文化遗产（ICH）旅游业，并提出了一种涉及主观生命力，真实性体验，体验质量，感知价值和游客行为意图的理论模型。对泉州木偶剧团来访者进行了实证研究。主观生命力对真实性体验的重大影响已得到确认。这也表明，真实性体验在主观生命力和体验质量之间起部分中介作用，体验质量在真实性体验和感知价值之间起充分的中介作用，而感知价值在体验质量和行为之间没有中介作用。