ABSTRACT

This study introduces topic modelling into the analysis of theme park online reviews to determine visitor behaviour and experiences. An exploratory analysis involving major Disneyland theme parks is presented using a large-scale review data set. A comprehensive list of the topics discussed by visitors when visiting Disneyland theme parks is constructed. Insights into the interests and concerns of various visitor groups across theme parks are revealed. The proposed approach and findings are beneficial to support theme park managers in understanding visitors’ perception, through which effective marketing and improvement plans can be developed to attract and retain future customers.

摘要

这项研究将主题建模引入主题公园在线评论的分析中，以确定访客的行为和体验。使用大规模审查数据集，对涉及迪士尼乐园的主要主题公园进行了探索性分析。构成了游客在参观迪士尼乐园主题公园时所讨论主题的完整列表。揭示了主题公园内各个游客群体的兴趣和关切。所提出的方法和发现有助于支持主题公园管理者理解游客的感知，通过这种有效的市场营销和改进计划，可以吸引并留住未来的客户。