ABSTRACT

Extant studies on luxury have focused on exploring motivations and service attributes behind the consumption of luxury travel brands. However, the underlying psychological mechanism of how customers develop a luxury perception of hospitality and tourism brands has received scant attention. By identifying scarcity of time as a significant factor behind luxury perception development, the current study argues that observers are more likely to perceive travel experiences as luxurious when they observe idleness rather than busyness. This perception is mediated by high social status inference on the part of the current user.

中文翻译：

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无所事事的奢侈：从旅行环境中的懒惰展示中推断奢侈

摘要

现有的奢侈品研究集中在探索奢侈品旅行品牌消费背后的动机和服务属性。然而，关于顾客如何建立对待客和旅游品牌的豪华感知的潜在心理机制却很少受到关注。通过将时间的稀缺性确定为奢侈品感知发展的重要因素，本研究认为，观察者观察闲置而非忙碌时，更有可能将旅行体验视为奢侈品。这种感觉是由当前用户的较高社会地位推断所介导的。