ABSTRACT

This study used the experiential approach and cognition-affect-conation model approach to examine the effects of tourists’ mega-sports event experience and host city experience on the host city image, enjoyment of mega-sports event, enjoyment of the host city, and behavioral intentions (recommendations and revisit). Data were collected using an online questionnaire from 422 US tourists who attended the 2016 Summer Olympics in Rio de Janeiro. The results support the conceptual model and the relevance of introducing the affective component in the management of mega-sports events.

中文翻译：

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大型体育赛事经验和主办城市经验在解释娱乐，城市形象和行为意图方面的作用

摘要

本研究使用体验方法和认知影响模型方法研究游客的大型体育赛事体验和主办城市体验对主办城市形象，大型体育赛事的享受，举办城市的享受以及行为意图（建议和重新访问）。使用在线问卷收集了来自422位参加2016年里约热内卢夏季奥运会的美国游客的数据。结果支持概念模型和在大型体育赛事的管理中引入情感成分的相关性。