ABSTRACT

This article considers the three modes of signification of images (i.e. designative, appraisive, and prescriptive) to understand incongruences between different image formation agents. Quantitative and qualitative techniques were used to compare texts (208,348 words) and pictures (4,990) from four sources (DMO, agencies, guides, and blogs) of images about Barcelona. The results explained incongruences between sources. Blogs and agencies tend to offer more images with appraisive meaning than other sources. Guides and blogs tend to offer more prescriptive images of the destination. This study emphasizes that the designative, appraisive, and prescriptive components are valuable conceptualizations to study tourism destination image.

摘要

本文考虑了图像表示的三种模式（即指示性，评估性和规范性），以了解不同图像形成代理之间的不一致。定量和定性技术用于比较来自巴塞罗那的四个图像来源（DMO，代理商，指南和博客）的文本（208,348个单词）和图片（4,990）。结果解释了来源之间的不一致。与其他来源相比，博客和代理机构倾向于提供更多具有评价意义的图像。指南和博客往往会提供有关目的地的更多说明性图片。这项研究强调，指示性，评价性和规定性成分是研究旅游目的地形象的宝贵概念。