ABSTRACT

Despite the importance of the theory of planned behavior (TPB) and norm activation model (NAM) in explicating revisit intention, predictions based on the merging of these theories remain sparse in the youth volunteer tourism segment. To understand revisit intention formation, a meta-analysis is performed to draw a macro conclusion using prosocial studies as a representative of volunteer tourism in investigating the predictive power of the aforementioned-merged theories. Subsequently, latent growth curve modeling is applied to extend the understanding of tourist type identification to volunteer tourism research. The introduction of NAM into TPB marginally adds value to predictive power.

摘要

尽管计划行为理论（TPB）和规范激活模型（NAM）在阐明重访意图方面很重要，但在青年志愿者旅游领域中，基于这些理论的合并而进行的预测仍然很少。为了理解重访意向的形成，进行了荟萃分析，以亲社会研究为代表的自愿旅游在研究上述合并理论的预测能力时得出了宏观结论。随后，利用潜在增长曲线建模将对游客类型识别的理解扩展到志愿者旅游研究中。将NAM引入TPB会稍微增加预测能力的价值。