Journal of Travel & Tourism Marketing ( IF 8.2 ) Pub Date : 2020-09-12 , DOI: 10.1080/10548408.2020.1795047 Nan Bi 1 , Cheng-Yue Yin 1 , Yong Chen 2
ABSTRACT
This study is a first attempt to explore business tourists’ distinct emotional experiences, i.e. their mixed emotions during business trips. By providing and validating a moderated mediation model that connected mixed emotions with destination attractiveness, time pressure, and revisit intentions, we demonstrated that business tourists’ mixed emotions are generated by the interaction of destination attractiveness and time pressure. In addition, mixed emotions play a mediating role in the relationship between destination attractiveness and revisit intentions. This indirect effect is moderated by time pressure. Our findings reveal a specific mechanism underlying the development of business tourists’ revisit intentions.
中文翻译:
酸甜苦辣的体验!混合情绪对商务游客重访意向的影响
摘要
这项研究是探索商务旅行者独特的情感体验(即他们在商务旅行期间的混合情感)的首次尝试。通过提供并验证将混合情绪与目的地吸引力,时间压力和重新访问意图联系起来的协调中介模型,我们证明了商务游客的混合情绪是由目的地吸引力和时间压力的相互作用产生的。另外,混合的情绪在目的地吸引力和重新访问意图之间的关系中起中介作用。时间压力可以缓解这种间接影响。我们的发现揭示了商务旅行者重访意向发展的特定机制。