ABSTRACT

This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors’ VOW. The study found positive and significant relationships between VOW and behavioral constructs of TPB (attitude, subjective norm, and perceived behavioral control). The results also showed that attitude, subjective norm, and perceived behavioral control played significant mediating roles in the relationship between VOW and behavioral intention, supporting the indirect effect of VOW.

摘要

这项研究调查了参加黑暗旅游景点的游客的行为意图及其对战争的看法（VOW）。通过采用混合方法，该研究提取了VOW的基本维度，并结合访客的VOW对扩展的计划行为理论（TPB）进行了测试。该研究发现VOW与TPB的行为构造（态度，主观规范和感知的行为控制）之间存在积极且显着的关系。结果还表明，态度，主观规范和感知的行为控制在VOW与行为意图之间的关系中起着重要的中介作用，支持VOW的间接作用。