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Media Credibility and the Base Rate Fallacy
Journal of Broadcasting & Electronic Media ( IF 2.0 ) Pub Date : 2019-04-03 , DOI: 10.1080/08838151.2019.1620563
Daniel Bergan , Heysung Lee

The base rate fallacy describes how people rely on exemplars more than on base rates, when making judgments about a population. We provide a test of the base rate fallacy, considering the critiques of the research on the base rate fallacy on theoretical grounds. It is proposed that while trustworthy media outlets will allow readers to believe in anecdotal evidence found in news stories, readers will rely instead on base rates when presented with less trusted sources. Findings indicate that media credibility moderates the use of exemplars, although only among those with high trust in mass media.

中文翻译:

媒体可信度和基本利率谬误

基准利率谬误描述了人们在对人口做出判断时如何更多地依赖样本而不是基准利率。考虑到对基本利率谬误研究的理论批评,我们提供了对基本利率谬误的测试。有人提议,虽然值得信赖的媒体将允许读者相信在新闻报道中发现的轶事证据,但当出现不太可信的来源时,读者将改为依赖基本费率。调查结果表明,媒体可信度会调节范例的使用,尽管仅在那些对大众媒体具有高度信任的人​​中。
更新日期:2019-04-03
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