A meta-analysis of 37 studies was conducted to investigate the cognitive effects of website interactivity. Study results suggested that interactivity significantly enhanced user involvement, but did not help with message comprehension, elaboration, memory, or knowledge gain. Other findings showed that the cognitive effects of website interactivity did not vary by different operationalizations of interactivity and that high levels of interactivity failed to benefit users’ cognitions. Additional results indicated that for experiential websites, incorporating interactivity facilitated users’ cognitive performances. The same benefit of website interactivity, however, failed to hold true for informational websites.

中文翻译：

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没有知识获取的参与：网站交互性认知影响的元分析

对 37 项研究进行了荟萃分析，以调查网站交互性的认知影响。研究结果表明，交互性显着增强了用户参与度，但对信息理解、阐述、记忆或知识获取没有帮助。其他研究结果表明，网站交互性的认知效应不会因交互性的不同操作而有所不同，并且高水平的交互性未能使用户的认知受益。其他结果表明，对于体验式网站，结合交互性有助于用户的认知表现。然而，网站交互性的相同好处不适用于信息网站。